Who Has Latex? Who Doesn’t
If you search for latex mattresses in any search engine, the results will often include non-latex mattresses. There’s a simple explanation for these results. In today’s marketing, memory foam mattress retailers are attempting to piggyback off the latex marketing. More often than not, these retailers will advertise and target consumers looking specifically for latex, even though their mattresses do not contain latex. They use this strategy because it gives them an opportunity to convert you to memory form before you figure out it doesn’t consist of latex.
Over the past four (4) years, the mattress industry has undergone through a complete reconstruction, fueled by the internet and new technologies in distribution and packaging. With these innovations, there have been over 200+ new companies that have emerged with flashy websites and a new marketing spin.
To make this experience as pleasant as possible, we have provided an alphabetical list of brands that contain latex and how much. We have also included the companies that do not contain latex to provide an accurate comparison.