Who Has Latex? Who Doesn’t?
If you search for latex mattresses in any search engine, your results will often include mattresses that contain no latex. There’s a simple explanation for these results. In today’s marketing, memory foam mattress retailers are attempting to piggyback off the latex marketing. More often than not, these retailers will advertise and target consumers looking specifically for latex, even though their mattresses do not contain latex. They use this strategy because it gives them an opportunity to convert you to memory form or another type of mattress before you figure out it doesn’t consist of latex. Flashy websites and marketing many times obscure true value. That is why we present clear cut facts you can use in making the best latex mattress purchase.
Flashy Websites & Marketing Spin
Over the past five (5) years, the mattress industry has gone through a complete reconstruction, fueled by the internet and new technologies in distribution and packaging. With these innovations, there have been over 200+ new companies that have emerged, backed by high powered marketing companies. In all fairness, they clearly state that they are “marketing companies selling mattresses” not mattress manufacturers.
To make this experience as pleasant as possible, we have provided an alphabetical list of brands that contain latex and how much. We have also included the companies that do not contain latex to provide an accurate comparison.